- PACBI – Occupied Ramallah, 15 August 2010
- Photo Palestinian walks along Israeli apartheid wall.
Once again, the Brand-Israel machine is in high gear, this time organizing a million-dollar international youth extravaganza in Eilat in September 2010 called “Funjoya.” This unabashed propaganda exercise is sponsored by the Israel Ministry of Tourism and the Israeli Student Union, among other official and semi-official bodies. The Ministry of Tourism explains one of the aims of the festival: “branding Israel as an attractive tourism destination for students, an improvement in Israel’s image among this target group and facilitating multi-cultural encounters for students from Israel and European countries.” [1]